3 Beauty Trends Experts Predict Will Dominate 2021

Expect to see some of the best innovations in the beauty biz.

1. Elevated hygiene

Hand soap and sanitizer might not be the most glamorous of beauty categories—but hey, where there is necessity there is luxury. Beauty brands have already started to enter the space for the first time, and they’re more bougie and luxurious than ever (see: Byredo, Diptyque, and Nest Fragrances).

2. Clean and transparent skincare

Surveys have indicated that skincare brands touting ingredient transparency are gaining popularity. Consumers want to know what’s in their products, and rightfully so. This added pressure has caused companies to steer towards more sustainable formulas, whether via packaging, formulations, or reducing its carbon footprint.

3. Advanced blue light protection 

Thanks to the pandemic, just about everything in our lives has turned digital. But while the damaging effects of blue light on skin are no secret, companies are discovering more innovative ingredients that can help combat these effects.

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